Adobe AD0-E560 real exam prep : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A) Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
B) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
C) Create a new unique field for every event or custom question to ensure data accuracy and retention.
D) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.

2. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Use Engagement Programs with static lists
B) Use Smart Campaigns with geographic and industry-based filters
C) Assign leads manually to regional teams
D) Create separate databases for each geography

3. What methods can be used to track attribution in Marketo? (Choose two)

A) Adjusting Smart Campaign Filters
B) Creating Static Lists
C) Use of Program Tags
D) Integration with CRM

4. How can you scale a Marketo Engage instance for global campaigns?

A) Avoid using dynamic content
B) Consolidate all campaigns into a single workspace
C) Use Smart Lists for all segmentations
D) Create separate workspaces for each region

5. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
B) Scenario 1 - Use REST API and Scenario 2 - Use Webhook
C) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
D) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

Solutions: