The benefit in Obtaining the PCM Exam Certification
- career management teacher abilities.
- Inform people that there is a system.
- Allows PCMs to remain at the forefront his field
- Establish credibility for both careers.
- Manager and the field of professional management.
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
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How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Expert team
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Constantly updated
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AMA PCM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| The Offering – Product and Service | 21% | - Branding Strategy - Service Strategy - New Product Development - Product Strategy |
| Global, Ethical, and Sustainable Marketing | 11% | - Global Marketing Management - Marketing Ethics - Sustainability in Marketing |
| Marketing Strategy | 10% | - Market Planning and Strategy - Marketing Management Fundamentals |
| Managing Information for Marketing Insights | 15% | - Data and Marketing Analytics - Market Research Fundamentals - Customer Relationship Management |
| Communicate the Value Offering | 11% | - Promotion Management - Traditional Promotional Methods - Digital Marketing - Social Media Marketing |
| Buyers and Markets | 17% | - Organizational Buyer Behavior - Segmentation, Targeting, and Positioning - Consumer Behavior |
| Deliver the Value Offering | 8% | - Marketing Channels - Physical Distribution - Logistics and Supply Chain |
| Manage Pricing Decisions | 7% | - Pricing Objectives and Strategies - Pricing Execution - Pricing Tactics |
