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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Member Management | 20% | - Create and manage loyalty program members - Manage member enrollment and registration - Configure member tiers and benefits - Implement member lifecycle stages |
| Topic 2: Partner Management | 10% | - Manage partner program participation - Configure loyalty partners and relationships - Set up partner earning and redemption rules |
| Topic 3: Loyalty Program Configuration | 25% | - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions - Configure earning and redemption rules - Design tier structures and qualification criteria |
| Topic 4: Points and Rewards Management | 20% | - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs |
| Topic 5: Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs |
| Topic 6: Loyalty Management Fundamentals | 15% | - Identify key business outcomes loyalty management drives - Describe the core concepts of loyalty management - Explain loyalty program types and structures |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Universal Container sells sports shoes through on eCommerce system. The Loyalty Program Members earn points in real-time with every purchase made.
How can this be built into Salesforce?
A) Download an app from the AppExchange to connect Salesforce and the external system.
B) Create customer web service with Order Object
C) Create an schedule process to call the external system.
D) Create with the external system to create Transaction Journals.
2. The Management team at Cloud Kicks is required to analyze what earning activities are available in the Loyalty Program. What type of user access does the Management Team need to have this information visible in the reports?
A) Read. Create access on Journal Type, Loyalty Member Currencies, and Partner Products Objects
B) Read, View access on Journal Type, Partner Products, and Loyalty Ledgers Objects
C) Read, View All access on Journal Type, Journal Subtype, and Transaction Journal Objects
D) Read, Edit access on Journal Type, Loyalty Member Promotions, and Loyalty Member Benefits Objects
3. The Loyalty Analytics Base App license provides technical Consultants access to Loyalty analytics data with what limitations?
A) Administrators can analyze up to 25 million rows
B) Administrators can analyze up to 10 million rows
C) Administrators can analyze up to 1 million rows
D) Rows do not have an analysis limit, only licenses do
4. What two ways could an Administrator configure a Promotion to target a specific audience?
A) Create a campaign for a promotion. Create member segments in a third-party tool.
Associate the members to campaigns via Campaign Members.
B) Link a promotion to a campaign and associate a segment to the campaign
C) Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion
D) This functionality does not exist in Salesforce Loyalty Management.
5. Which Loyalty Management Key Component should be used to quickly aggregate a high volume of data spread across many Loyalty Management objects?
A) Quick Actions
B) Decision Table
C) Data Processing Engine
D) Batch Management
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B,C | Question # 5 Answer: C |
