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Marketing Cloud Developer Exam Reference

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Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

Work and solve scenarios using the REST and SOAP API.
Works with clients and platform data (SQL, views, sending registration).
Enter the basic SQL, including join instructions.
Configure data import.
Configure and install data models (data extensions, shared data extensions, contact model).
Create a Web Marketing Cloud experience (data forms, custom preference pages).
Create dynamic and customized marketing resources using different scripting languages.
Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
Explain the management of subscriptions.

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

Topic	Details
Topic 1	Data Management: It includes sub-topics such as configuring import activity, applying SQL, extracting data from Marketing Cloud, and managing data in Marketing Cloud. The topic also focuses on sub-topics of applying best practices for sending logs and describing the effects of the Contact delete process on data.
Topic 2	Programmatic Languages: Enhance your knowledge of AMPscript and SSJS language syntax and functions to cover this topic. It also discusses the usage of Marketing Cloud programming languages to implement standard development best practices. Moreover, the topic discusses the processing of Marketing Cloud handles AMPscript. The topic explains how to programmatically exclude a subscriber at email send time.
Topic 3	Data Modeling: Configuration of account Contact model in Marketing Cloud is discussed. The topic also differentiates the different types and uses of data extensions in the Marketing Cloud. It also describes how contact records relate across channels. Lastly, the topic explains the Contact Delete process.
Topic 4	Security: Different options that are used to secure data in Marketing Cloud are discussed in this topic. It also delves into sub-topics of best practices of security in the Marketing Cloud.
Topic 5	API: API objects, methods, and routes are discussed in this topic. You also encounter sub-topics of OAuth authentication flow and evaluation of the significance of response handling.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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