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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Smarter Commerce Solutions | - Commerce and customer engagement capabilities - Marketing, sales, and supply chain integration |
| Topic 2: Industry Use Cases and Scenarios | - Retail and e-commerce transformation scenarios - Omni-channel customer experience examples |
| Topic 3: Smarter Commerce Overview | - IBM Smarter Commerce strategy overview - Business value and concepts of Smarter Commerce |
| Topic 4: Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
| Topic 5: Sales Positioning and Value Proposition | - Identifying customer business challenges - Mapping IBM solutions to customer needs |
| Topic 6: Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A) Uncertain ROI.
B) Existing systems and data are too disparate.
C) Cost is too high.
D) They feel interactive marketing is not appropriate for their business.
2. What can AdTarget do?
A) Working with affiliates, target Internet ads without email
B) Monitor all advertisements watched on cable television
C) Force customers to watch the entire Internet ad before entering websites
D) Utilize You Tube to more effectively deliver ad content
3. The web marketing continuous optimization platform can drive which of the following capabilities?
A) Automate customer recommendations based on LIVE profile.
B) Target through online advertisements based on interaction history.
C) All of the above.
D) Optimize paid search advertising.
4. What customer value is delivered with holistic inventory visibility?
A) Incorporating customer sentiment into the order process.
B) Fulfilling orders via inventory in-transit.
C) Providing only the best quality products.
D) Reducing supply chain costs.
5. What are the key technology requirements for effective cross-channel, interactive, marketing?
A) Web browser, mobile applications, social platform, data mining.
B) eCommerce, POS, kiosk, call center.
C) Unica, Coremetrics, SPSS, Cognos.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
