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IBM ICS Social Software Sales Mastery Test v2 Sample Questions:

1. What affects the value and strategy of Social Business for your customer?

A) Only Internet-based companies get value from Social Business.
B) The value is determined by how much they buy.
C) Depends on their industry, where they are in that industry, what their key differentiators are.
D) The value of Social Business is the same for every customer.

2. What is one best practice that is very successful in delivering the Social Business message to a customer?

A) Add personal stories about how you use these social software features successfully in your job.
B) Make sure you are well dressed.
C) Distribute printouts of analysts' reports to every person in the room.
D) Have a lengthy technical discussion about each feature and its capabilities.

3. What new area of focus should customers concentrate on with today's increasingly instrumented and interconnected world?

A) Deliver new systems
B) Re-engineer corporate structures
C) Store more data
D) Smarter business decisions

4. What is one of IBM's key differentiators when it comes to delivering a Social Business solution?

A) We offer Facebook log-in credentials
B) We offer a single, rigid stack that needs to be installed as a single, inflexible solution
C) We offer only cloud-based solutions
D) We offer a flexible Social Business platform where customers can pick and choose what they need according to their business model

5. How do you measure the value of a Social Business implementation for a customer?

A) By the size of the purchase order they sign
B) By how many "likes" they get on their Facebook page
C) By how satisfied the employees are
D) By measuring key outcome-based goals that track return on investment for key strategies

Solutions: