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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Select correct components for analysis scenarios - Perform exploratory analysis and interpret results for insights |
| Topic 2: Components | 30% | - Build non-admin components to address business requirements - Translate business questions into relevant components - Create subsets of data using components and filters |
| Topic 3: Reporting | 32% | - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively - Select appropriate visualizations or tables for business needs |
| Topic 4: Distribution | 12% | - Curate available fields within reports and dashboards - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:
A) Grant edit access to each individual user.
B) Grant edit access to the specific user group.
C) Put the report in the Company folder.
D) Share the report through email only.
2. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:
A) Cross-Channel Attribution
B) Campaign Overlap Analysis
C) Data Ingestion Tracker
D) Identity Graph Integration
3. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:
A) Profile-Based Filters
B) Custom Data Views
C) Campaign Execution Module
D) Segment Overlap Tool
4. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:
A) Metric Filters
B) Identity Stitching Settings
C) Campaign Delivery Rules
D) Event Filters
5. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.
What is a valid insight gained about the impact of marketing email engagement on order value? Response:
A) Email 5 is attributed $38.4 million in order value during the attribution window.
B) Email 2 generated the highest click-to-order ratio.
C) Email 4 was the last email clicked before orders totalling $54.3 million.
D) Email 3 had the greatest average attributed order value per email click.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A,D | Question # 4 Answer: A,D | Question # 5 Answer: A |
