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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Offers and Treatment Management | - Treatment rules
|
| Performance, Optimization, and Reporting | - Campaign optimization
|
| Unica Campaign Architecture and Components | - Campaign server architecture
|
| Campaign Design and Flowcharts | - Flowchart development
|
| Segmentation and Targeting | - Target list generation
|
IBM Unica Campaign V8.5 Sample Questions:
1. A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A) The table mapping of Customer_master are out-of-date.
B) Incorrect audience level has been chosen for the Customer_master table.
C) Global suppression.
D) The Select process was not configured properly.
2. A company's users have been accessing Unica Campaign reports as part of the Unica implementation. Now the administrator must change the database and Unica account passwords since their company security policy requires this change every 90 days. What must an administrator do to ensure that users can continue to run Campaign reports after the password changes?
A) Log into the Unica Platform as the Unica administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
B) Log into the Unica Platform as the Cognos administrator and update the cognos_admin user account to reflect the changed database/IBMUnica account passwords.
C) Log into the Unica Platform as the Cognos administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
D) No further action is required, users can access Campaign reports again without any security issues.
3. A user is designing a Campaign flowchart. The user wants to retrieve and use a derived field which was saved in a previous Campaign. Which of the steps below is correct to achieve this task?
A) The user cannot retrieve derived field expressions saved in other Campaigns.
B) Retrieve the expression from the Stored Derived fields directory from the Options menu.
C) Retrieve the expression from the Stored Derived fields directory in a Select process box.
D) Search the previous Campaign and copy the required derived field expression.
4. A specialist has just completed a Unica Campaign installation using SQL Server. When it was first accessed, the specialist sees that Manage Table Mappings > Show System Tables under the Campaign Settings appears but does not show any mapped system tables. The reason for this could be that:
A) the specialist does not have correct Campaign security policies.
B) the ODBC driver was not correctly configured.
C) the database which contains the Platform system tables is not accessible.
D) the JDBC connection was incorrectly set in the web application server.
5. A user is setting up a Contact History table for a Customer audience level. The customer audience level in the user database is represented by the Customer_Key column. Which one of these fields is NOT a required field for the Contact History table?
A) TreatmentID
B) Customer_Key
C) CellID
D) PackageID
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |



