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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Industry Applications | - Risk management and fraud detection - Marketing optimization and campaign analytics - Customer analytics and segmentation |
| Topic 2: Solution Positioning and Sales Strategy | - Positioning IBM SPSS against competing solutions - Value-based selling approach - Identifying customer use cases for predictive analytics |
| Topic 3: IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio |
| Topic 4: Sales Methodology for IBM SPSS | - Objection handling and value justification - Mapping solutions to business outcomes - Understanding customer pain points |
| Topic 5: IBM SPSS Use Cases | - Predictive modeling and forecasting scenarios - Operational decision-making support |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?
A) Predictive Maintenance
B) Market Basket Analysis
C) Campaign Insight and Offer Optimization
D) Customer Retention and Growth
2. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
A) SPSS Statistics
B) SPSS Collaboration and Deployment Services
C) SPSS Data Collection
D) SPSS Decision Management
3. Which type of organization represents the best opportunity for SPSS Collaboration and Deployment Services?
A) An organization with a small, select number of consumers.
B) An organization with a small number of analytic objects.
C) An organization with strict regulatory requirements.
D) A small organization that requires only the Software as a Service (SaaS) model.
4. What is the main purpose of association algorithms in SPSS Modeler?
A) To prepare a data set for optimal modeling.
B) To divide the market or customer base into groups.
C) To discover linked purchases and other occurrences.
D) To reduce data to a simpler form.
5. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?
A) Support for the entire model lifecycle.
B) Integrated management and deployment environment.
C) Automation and integration of analytical processes.
D) Document content management.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |
