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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A) IP Allowlist
B) Identity Verification
C) Export Email Allowlist
D) Audit Trail

2. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Field Level Encryption
B) Tokenized Sending
C) Lookup reference to Contact Object
D) Master-detail relationship to Contacts

3. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) The IP address is on reserve, is already in use, and has an email sending history.
B) Sending in large volumes will alert ISPs the new IP Address is now in use.
C) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
D) Building desirable sending history and data will be variable based on list size and engagement.

4. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) The user Is getting deleted from the AN Subscribers list
B) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
C) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
D) Data in data extensions corresponding to the customer

5. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

A) Select all records that have an email address
B) Select all records created since a certain date
C) Select all records where custom boolean field is true

Solutions: