Salesforce Marketing-Cloud-Intelligence real exam prep : Marketing Cloud Intelligence Accredited Professional Exam

An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

• A. Two separate patterns (filtered by Linkedln or AdRoll sources).
  Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
• B. Two separate patterns (filtered by Linkedin or AdRoll sources).
  Another single pattern for Campaign Name (filtered by Google Analytics source).
  A total of 3 patterns.
• C. Two separate patterns (filtered by Linkedin or AdRoll sources)
  Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
  Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
  A total of 3 patterns
• D. Two separate patterns (filtered by Linkedin or AdRoll sources)
  Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
  A total of 3 patterns.

Your client provided the following sources:
Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client's requirement and enable the desired view?

• A. Overarching Entities:
  Source 1: custom classification key will be populated with the extraction of the Media Buy Name.
  Source 2: 'Product' will be mapped to Product field and 'Product Group' to Product Name.
  Source 3: 'Product' will be mapped to Product field.
• B. Custom Classification: 1
  Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.
  Source 2: 'Product' will be mapped to Custom Classification key and 'Product Group' to a Custom Classification level. Exam Timer Source 3: 'Product will be mapped to Custom Classification key. Came
• C. Parent Child:
  All sources will be uploaded to the same data stream type - Ads. The setup is the following:
  Source 1: Media Buy Key -- Media Buy Key, extracted product value - Media Buy Attribute.
  Source 2: Product - Media Buy Key, Product Group -- Media Buy Attribute.
  Source 3: Product - Media Buy Key.
• D. Harmonization Center:
  Patterns from sources 1 and 3 generate harmonized dimension 'Product'. Data Classification rule, using source 2, is applied on top of the harmonized dimension

A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?

• A. 150
• B. 300
• C. 100
• D. N-A

A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

• A. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
• B. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
• C. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
• D. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
  Google Analytics: map the extraction logic to Custom Classification Key.

An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

• A. 2
• B. 4
• C. 5
• D. 3