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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

A) Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
B) Use a completion action on the form to automatically add anyone who completes it to the list.
C) Use table actions to add prospects who have completed the form to the list.
D) Use a dynamic list that matches prospects as they complete the form.

2. A user needs to be able to import and export lists. What user role do you give them?

A) Sales
B) Sales Manager
C) Marketing
D) None of the above

3. What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A) Opening a one to one email
B) Making field changes to a Lead or Contact record
C) Updating a formula field in Salesforce
D) Updating a field on a Contact record that does not have an email address

4. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A) No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
B) No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
C) Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
D) Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

5. A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

A) Prospects will NOT re-enter the program until manually approved to re-enter.
B) Prospects will re-enter the program immediately.
C) Prospects will remain ineligible to re-enter the program.
D) Prospects will re-enter the program after waiting another 90 days.

Solutions: