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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B) Select the "Accounts" filter that allows filtering by accounts created within the last month.
C) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

2. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action &
B) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
C) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
E) Automation rules with attended webinar and remove action

3. What is available to choose within Repeat Rule

A) Repetition Order
B) Days before eligible to repeat rule
C) Certain Prospects
D) Limit rule matches

4. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Standard
B) Marketing Cloud Account Engagement Growth
C) Marketing Cloud Account Engagement Advanced
D) Marketing Cloud Account Engagement Ultimate
E) Marketing Cloud Account Engagement Professional
F) Marketing Cloud Account Engagement Plus

5. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
B) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
D) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

Solutions: