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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
| Journey Orchestration | 25% | - Activities and decision splits - Entry sources and audience evaluation - Reporting and performance analysis - Journey design and best practices - Comparison between Datorama and Google Analytics |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Frequency - Einstein Engagement Scoring |
| Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How often are the Einstein Engagement Scoring scores updated for Email?
A) Hourly
B) Weekly
C) Daily
D) Monthly
2. How are profiles merged In IS:
A) Deterministic matching on matched identities
B) Probabilistic matching
C) Once a day
3. Which social network(s) support lead capture in Ad Studio?
A) Google Adwords
B) Linkedin 2%
C) Facebook
D) Instagram
E) Twitter
4. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
A) Onlythe top level business unit will have access and permissions need be set here for sharing
B) All business units will haveaccess
C) Onlythe business unit(s) immediately below the top level account will have access
D) Onlythe business unit where it was created will have access
5. How often are the Einstein Engagement Scoring models updated?
A) Hourly
B) Weekly
C) Daily
D) Monthly
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
