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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 2: Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Topic 3: Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Topic 4: Discovery and Requirements | 15% | - Solution design
|
| Topic 5: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 6: Content and Messaging | 15% | - Multi-channel messaging
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a Loyalty Members ' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity.
- B. Create a scheduled Automation with a Query Activity and a Send Email Activity.
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign.
- D. Create an import definition for a Salesforce Campaign.
Correct Answer: A 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
- A. Query Activity
- B. Script Activity
- C. Stop Activity
- D. Verification Activity
Correct Answer: D 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a New case in Service Cloud.
- B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Correct Answer: D 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Contact History
- B. Send Logs
- C. Tracking Extracts
- D. Sent Data Views
Correct Answer: B 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Email Address was used as Subscriber Key
- B. ContactID was used as Subscriber Key
- C. Individual Level Tracking was not selected in Marketing Cloud Configuration
- D. Synchronized Data Sources only push data every 15 minutes
Correct Answer: A,C 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
